Beef is an experience

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Beef is an experience

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Sometime around the late 1980’s, I ran into a picture of a steak on a grill cut to reveal it was cooked rare. The caption on it was: “Beef is an experience.” For those of you in the beef industry who were around in the 1980’s, this picture and the caption would make sense. Generally, among beef eaters, there is little need for exulting in the virtues of beef flavor or nutritional value. Yet, at…

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