Hamilton is pleased to announce a partnership with the University of Nebraska Athletics as the “Official Business IT Partner of the Huskers.” The multifaceted partnership with the Huskers will integrate Hamilton and the Huskers in a variety of platforms and athletic venues including messaging across the Huskers Radio Network and its broadcasts, social media, and the Official Huskers App.

Hamilton provides IT services for businesses and communities across the state, including to Lincoln and Omaha. The extensive reach for providing services, from Scottsbluff to Sioux City and everything in between, necessitated a new marketing strategy to ensure visibility among business owners and decision-makers across the state.

This sponsorship gives us an incredible platform to reach a wider audience and showcase that Hamilton is a leader when it comes to Managed IT, Cybersecurity, Business Phones, and Data Center Services,” said Dereck Djernes, Division Manager of Hamilton Business Technologies.

Djernes emphasized the significance of the partnership, noting the exclusivity of such sponsorships.

“Nebraska Athletics is very selective about who they offer this level of sponsorship to, and I think that really speaks to our credibility in the IT space,” he said. “It also reflects the amazing culture we’ve built at Hamilton and the trust they have in us to be their official Business IT partner.”

Hamilton will be celebrating 125 years of business in 2026 and is proud to partner with Nebraska Athletics, an organization that also has a deep, storied tradition.

“We are excited to expand our partnership with Nebraska Athletics as we grow our footprint throughout the state,” said John Nelson, CEO of Hamilton. “We are a people-first technology provider, and few things bring people together like Nebraska athletics. Our Nebraska communities are great places for businesses to grow and thrive and we are excited to collaborate with the University of Nebraska at Lincoln to deliver professional IT services for all sizes of entities, from small companies to large enterprises. We know the level of service our customers receive from our team will be second to none.”  

“We are excited to expand our partnership with Hamilton as the Official Business IT Partner of Nebraska Athletics,” said Jason Rathe, General Manager of the Huskers Athletic Partners. “We take pride in partnering with Nebraska-based companies and helping connect them with Husker fans across the state.”

Hamilton Business Technologies is a division of Hamilton Telecommunications, a diversified communications and technology services provider based in Aurora, Nebraska. Founded in 1901 in Hamilton County as a local telephone cooperative, Hamilton has grown to encompass eight primary company divisions and has become one of the leading independent communications companies in the U.S.